About us

Housing & Care 21 is a leading national provider of retirement housing and care services for older people, mainly those aged 65 and above. We deliver affordable, contemporary, person-centred care and housing that meets individual needs, improves wellbeing and promotes independent living.

We are a not-for-profit organisation and operate in over 150 local authority areas – managing around 19,000 Retirement and Extra Care apartments and providing over 80,000 hours of care each week to more than 31,000 customers.

Our Strategic Plan sets out our purpose, strategic priorities and the principles that underpin all we do.

Our services

We provide two main service areas:

Retirement Housing

Housing for rent or sale with a court manager service available. People have their own homes and share communal facilities and space.

Extra Care

Extra Care services have increased on-site support, to enable individuals with illnesses or disabilities to live as independently as possible. People have their own flats and tenancies, and there is often a range of communal facilities available, such as hairdressers, restaurants and shops.

Our Extra Care facilities include:

  • sites where we are the landlord
  • sites where we are the provider of care and support
  • sites where we are both the landlord and provider of care and support

Our Principles

Our principles are shared across the organisation, and ensure that we offer our customers the best experience.


We’re committed to providing a modern and forward-thinking 21st-century service. This includes updating and modernising our existing housing, as well as developing new and innovative property designs and service models for the future.


We aim to be the lead provider of housing and care services and strive for continuous improvement and innovation in all that we do.


We will consistently deliver positive results for our residents, customers and staff. We will deliver tailored solutions that meet individual needs – not simply adopting and applying prescribed or standard responses.


In the last year we have been recognised with the following awards:

Winner of Homecare Provider of the Year - 2015 Laing Buisson Awards

Finalist in Outstanding Landlord of the Year category - 2016 UK Housing Awards (winner to be announced in April)

Gold winner of Retirement Housing Scheme (21-29 units) category - 2015 EAC Awards

Finalist in Supported Housing Provider of the Year and Tenant of the Year categories -  2015 24housing awards

Finalist in Customer of the Year category - 2015 CIH Midlands Awards

Finalist in Supported Housing Development of the Year category - 2015 Inside Housing Top 60 Developments

Finalist in Most Innovative Supported Housing Development - 2015 Housing Innovation Awards

Winner in Best Anciliary Worker category - 2015 West Midlands Great British Care Awards

Finalist in Best Care Team category - 2015 West Midlands, East Midlands, North West Great British Care Awards

Finalist in Not-for-profit Organisation and Large Organisation of the Year categories - 2015 Heartsafe Awards